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Chuckwagon racing has long been a sport where fans bet amongst themselves and pick who they believe will win races.  For the first time in history, chuckwagon racing attracted the attention of a sports gaming company when COOLBET offered odds on chuckwagon racing at the Calgary Stampede in 2023.

COOLBET partnered with the WPCA following the Calgary Stampede and continued to offer odds on WPCA races for the remaining shows on the 2023 WPCA Pro Tour.  The WPCA and COOLBET recently confirmed a partnership agreement for 2024 that will amplify fan engagement and introduce current COOLBET customers to the WPCA and the sport of chuckwagon racing.

The partnership will provide COOLBET with an array of marketing features including title rights to the WPCA radio broadcast pre race show, social media promotions along with live event and livestream advertising. In 2023, COOLBET sponsored the Top Rookie Driver of the Year Buckle at the WPCA awards banquet and they will once again support the award.

The WPCA isn't the only beneficiary from COOLBET'S support. Starting in June, COOLBET will be launching a contest to reward 10 fans with a WPCA 7 - Show Livestreaming Pass.

Fans will have the opportunity to pick the driver they believe will record the top time of the night and the driver who will win each show championship.

**Use Code 'WPCA' to double your deposit up to $200 when making your first deposit" 

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