CARSTAR Collision and Glass, the largest network of collision repair professionals in North America, and the World Professional Chuckwagon Association (WPCA) today announced a partnership, naming CARSTAR the Official Collision and Glass Partner of the WPCA.
The new agreement provides CARSTAR with an array of exclusive marketing rights and designations that will connect the CARSTAR brand with the WPCA and its fans through the WPCA’s vast marketing, digital, and social media channels along with live events.
CARSTAR Canada has a long and established history in the Canadian repair industry, tracing back over two decades. In 1994, CARSTAR began franchising in Canada with the vision of building a nationwide network of high-quality auto body repair centres aimed at providing consistent service and integrity across all locations. CARSTAR has since evolved and developed a nationwide network of high-quality collision repair centres. In December 2015, CARSTAR Automotive Inc. was acquired by Driven Brands; one of the largest automotive franchise organizations in North America. Today, CARSTAR has over 300 locations across Canada and over 650 throughout North America.
“We are thrilled to be named the official collision and glass partner of the WPCA,” said Andrew Northrup, zone director, CARSTAR. “Our network is incredibly gracious, involving themselves in their communities in countless ways. This opportunity provides us with the chance to connect with yet another group within our neighborhoods. We are looking forward to the WPCA season and can’t wait to see what CARSTAR and the WPCA can do together!”
WPCA Marketing Manager, Bryan Hebson feels the WPCA and CARSTAR partnership will be a positive one for fans and competitors. “As the WPCA race season continues to get closer, we are proud to welcome CARSTAR to the WPCA family,” said Hebson, “CARSTAR cares about people and the communities where they operate and that aligns with the values of the WPCA.”
To further engage fans, CARSTAR and the WPCA will launch a new digital consumer contest during the months of June and August. Additional details will be announced at a later date.
